No doubt media is pro active now a days. Media industry has been shifted from pressure group to informer, judge or a communicator with entertainment flavor. media personals also going through their organizational policy of Materialistic Approach only. no one trying to break this myth. its very common to see all OB VANs on the same spot rather than to find any developmental and exclusive news. the concept of breaking news has been misinterpreted in Indian context. we can access Breaking News every hour, but what ? ...............its unknown. our media houses and BRAI should take initiatives.
Now the matter of pro activism in Indian Media. our pro activism can be observed in the case of Prince, fall of outfits in any fashion show or such attitudinal news, but not before suicidal attempt by any farmer due to lack of irrigation water or unavailability of infrastructure in our localities and communities.
